RECREATIONAL EQUIPMENT, INC.
NORTH HILLS RETAIL BUILDING
RALEIGH, NORTH CAROLINA
Recreational Equipment, Inc. (REI) occupies this 70,000 square foot building addition located at the entrance to North Hills, which faces a major artery of the city. The exterior balances the traditional context of the widely successful mixed-use town center with the modern aesthetics associated with the outdoor adventure tenant. The result is a prominent welcoming face serving as a gateway into the North Hills development.
Integrated Design provided architectural and graphic design services and coordinated the building requirements of the owner with the needs of the Seattle-based tenant - all within the constraints of a demanding design and construction schedule. The project was successfully completed in time for the major shopping holiday "Black Friday".